A framework for building flexible, scalable RevTech stacks

The FRIC Framework I've built at Reforge

Revenue teams today face a formidable challenge. 

As the focus on complex outbounding motions intensifies, there's a growing need to invest in RevTech stacks that match the sophistication of platform stacks. But how do we build great rev tech stacks–and, more importantly, what do we do with the stacks we already have? 

Starting from zero, we could certain…