Attribution Part 1.5: Web Attribution

A long detour into web attribution. I couldn't find a good guide to tell people how web attribution should work, so I built my own. This is a long technical read. Reader beware.

Happy Saturday, gang. Thank you to the 100s of new subscribers who joined us since last week. I broke into the rising technology category again this month all thanks to you guys. 🥹

I’ve been on an attribution bender lately, and today we are continuing it.

Why am I focusing on attribution? Well, first of all, it’s like one of the seven Horcruxes of marke…