Attribution Part 2

Now that we've covered the hard, technical parts of marketing attribution, we can have a frank conversation about common marketing ignorance, and how to become enlightened.

Howdy friends. Happy March! Spring is here. The last month has felt like a journey. The weather out east has been treacherous. Slow became something called “icecrete”, which led to too many days below 20°F, which led to a wet trip to CA.

Mentally and physically, February was exhausting. But this last week, it all turned a corner. More sleep, a stable sc…