BS Marketing, Dogfooding and the Future of CRM
A no-BS product and marketing conversation with Leah Tharin.
I recently had the privilege of sitting down with the legendary product leader, Leah Tharin, for a no-BS product and marketing conversation. Among the crowd pleasers: LinkedIn hype game, authenticity, thinking grey, product, CRMs and more. Some of they major 🔑s:
🔄 Marketing in a Changing World: "Technology has transformed at the same time that privacy has transformed the landscape. So now we're moving back to a probabilistic world… "
⚔️ Embracing Conflict and Directness: "If you really think that you can move through life and get along with everybody, I think you have some internal conflict to work through." 😂
🌗 The Power of Thinking Grey: "Try not to make your mind up about people for as long as you can."
🥊 Cutthroat Marketing: "We're just shifting market shares around without deriving value to the customer."
🚀 Future of CRMs: "Fortune and fate are going to favor people who are original and authentic… The CRM is most viable to be disrupted in the enterprise space."
🎧 Check out the full podcast
