Introducing Claude Marketers

And some other things I've been noodling on this month.

Apr 03, 2026

Hi friends! Welcome to another week with Growth Stack Mafia 🌈

In this week’s edition…

🔥 New Paid Courses on how to dominate marketing with AI at ClaudeMarketers.com
Some more Claude tips for the week
Services are Sexy again
Good reads, good tools, and good jobs

Things are moving so fast it’s hard to keep track.

As a consequence, I’ve been a little quiet this month. I also had some personal stuff that has slowed me down. I’m excited to get back to some of the posts that many of you have been asking for, including Attribution P3! But here’s the skinny …

Too much travel. I’m continually reminding myself through painful lessons that travel is the bain of productivity and performance. I’ve been pushing my body and mind really hard, and when you’re jumping time zones, sleeping in new places and waking up partially recovered, you eventually crash. I hit a bit of that crash this month. Just a reminder to everyone out there that in the midst of all this AI frenzy, don’t forget to take days off. AI will still be there on Monday.
But traveling can be fun. Seen on the streets of ATX.
Built a series of courses and program with Jonathan Martinez that is launching TODAY on product hunt (more on that below). SO Excited to share more on this as its been one of the most highly requested topics from marketers I talk to.
Discovered new claude tips that I’m will help you get more out of CC’ing.
I ran a Hyrox with my dear friend, and then turned around a week later and ran a half marathon PR. I used Taurus to completely manage my prep by consolidating all my health data alongside, work, calendar, email and travel data to give me a clearer sense of what’s been happening with my health.

So yeah.. a busy month.

Coming up I have an awesome piece I’ve been working on Vendor Selection - maybe an ultimate guide, or maybe just all the lessons I’ve learned from ten years of buying tools and setting up systems. Then after that I will finally release the long promised finale to the Attribution Series.

Next month, I’m going to distill some of the lessons I’ve learned as a fractional CMO at AtoB, specifically around some of the observations moving a team to CC, and just generally how to do a fractional role well in the emerging age of AI. And I’ll also share some playbooks from Replit where we’ve built a full bottom of funnel paid ads conversion engine — all using Claude Code with just me.

Appreciate yalls patience while this month got busy!

For today though, this read is going to be a bit different. It’s gonna be a review of some of the top lessons and readings from the month while navigating these challenges. Enjoy!

Becoming an AI Marketer

Top of mind this week is a bit of a shill. A few weeks back an old colleague from Postmates Jonathan Martinez launched a free course on Claude Marketers. I was instantly enthralled. First, the branding is so clutch.

Second, I wanted to put my own lessons on how to do be a better marketer with Claude somewhere.

So, we decided to team up and over the next month we are releasing four insane courses to help marketers level up their skills. This is going to include literally everything I know and by the end most students should leave equipped to do the same things I am with my clients in marketing.

The first course in the series - Claude Marketing 201 - is going to lay the foundations of technical marketing. Much like what I covered in the Revtech course on Maven and the Martech course of Reforge, except specifically designed to give you the bare essentials to RIP with Claude.

Then we move into demos and lessons, with hands on, live tutorials using Claude code. I am so freaking excited to teach people these skills and help folks become more productive as marketers.

If you’re interested in taking any of the courses, you can signup online and in the meantime… we’d love it if you supported what we are building with an updoot.

If you drop a comment on the Product Hunt page you’ll be entered to win a free enrollment in our $750 course.

Product Hunt Updoot

PS We built this whole thing together in Claude Code, so there will be many lessons that will help marketers and builders create the companies and ideas of their dreams using Claude. Tons of practical hands on lessons in the terminal to make CC less scary.

Claude RC and some other hacks…

Every week I feel like Anthropic publishes new tools in Claude that nobody knows. I want to spend a bit of time highlighting my favorites.

First, Claude RC is a sleeper right now.

A few weeks (1 week?) back, Claude announced Claude Dispatch, which allows you to connect remotely to your computer and work on a Claude Co-Work project. This is great for people using Claude CoWork. But… did you know about Claude Remote Control?

Claude Remote Control or Claude RC allows you to make any claude code session into a virtualized session that can run remotely through the Claude app. and its really simple to use.

claude --rc // this makes your Claude session persist remote control through restart

… or for an existing session just type /rc or /remote-control

There was a post on Twitter about how a guy created a controller app for his terminals (here). Certainly cool.

Most people can get this out of box with Claude Code using the RC function.

It’s led to a dramatic improvement in what I like to call WFHT.

Work From Hot Tub.

Next, for more saavy Claude Coders, you might be hitting the situation where you don’t know what the heck Claude is doing in your repos. /statusline is a good feature for reading what branch you’re in while it codes. If you haven’t told CC to work in worktrees, you’ll eventually find out why you should.

And if you’re type A organization psycho like me, /rename will give you a clear name for your terminal making it easier to search for your sessions later.

That reminds me: did you know all your sessions are just JSON data in ~/.claude? I didn’t. Neat.

You can find any session you were previously working on with claude --resume {{ search or specific session. id}}. Some people have built little apps to locally help them find and manage their Claude session.

Managing Work

A few weeks ago I talked about how I manage all my work through Linear. Increasingly, I think this is the way to become hyper productive. Why?

Claude is great at performing small isolated tasks. Even though its getting better with larger context windows, you’ll see diminishing returns if you run a session too long or don’t use sub agents. Most people /compact, but this still deteriorates over time.
So you need to “restart” with a fresh session periodically. But where to store work?
Session memory makes sense, but it can get messy. A ticketing system is interesting because its here humans and AI can interact.
A ticket is a perfect bite-sized piece of work. It is the output of /plan.
It aligns extremely well to the code working model:

idea -> 
   ticket -> 
      cc session or sub agent -> 
         branch off main {ticket-...} -> 
            run codex / fix codex issues -> 
               pull a PR -> 
                  approve it yourself or ask me to/vice versa

So this is what I’ve been adopting with all my clients and projects. A team board for linear, and a set of custom skills that work across any linear instance. This gives the agent context about what surface are it’s working.

And if you’re wondering - “how do you connect multiple linear MCPs?” There are two ways:

Taurus. Cloud hosted MCPs that basically are just API calls wrapped up as an MCP. You can create API tokens for virtually any app, and then wrap that in an MCP and host it as a service with GCP or some other provider and now you have a single connector. Taurus hosts 91 MCP skills for me currently.
Hacking the Claude Connectors system. Claude app normally only allows you 1 connector per tool, but I’ve found that they don’t distinguish it if you add a ? or use the port name :443. Some allow you to name with a query parameter - like with Linear mcp.linear.app/sse?atob, but others, fail if you try that. This is neat because it means you can in theory connect ANY number of connectors for different orgs, workspaces, clients and projects. This has been extremely helpful as I’ve attempted to automate my client consulting work across workspaces.

Services Are Sexy Again

I read Services: The New Software recently. And boy did it hit hard. I’ve been thinking about this incessantly since January.

Back when I built The Growth Practice and solid to mParticle in 2018, the world was very different. Every $100K contract came with 20-50 hours of deep implementation and technical project management. Hard hours writing tickets, checking work, QA’ing mobile apps, and writing SDK code.

Claude has replaced all that work. Even if its 80% right, that’s better actually than most agencies of the past, and it’s much easier to check somebody else’s work than to do it yourself.

This has led me to ramp production of skills and agents internally that allow me to perform any task nearly instantly. It’s also what has led me to codify work and APIs into Taurus, further extending my ability to perform outcomes from work.

See, consulting and services at their core is just three things: A) Listening to people tell you their problems, B) hypothesizing (confidently) how to solve their problems, C) Solving the problem.

The solving the problem piece used to be promised by complicated software. But now, confident operators can also promise to solve problems — and they can build custom software to do it.

2/3 of the engagements I’ve ran this quarter have included custom code - either in the clients repo, or with Claude skills that get shared. I’m no longer just showing up to help people with advice, I’m equipping them with real tools to solve their problems indefinitely.

Heck this is what Brain Co. is doing at scale. Hiring really smart people to build custom solutions for governments and companies globally. Smart people using Claude to 10x what a normal agency could do with humans on keyboards.

I don’t think we are far away from solo-preneurs offering the same services.

This does lead me to some questions…

As services and software blend together, what will happen to prices? Will a company pay a person $100K to build a solution and manage it for $10K annually, vs a software company $200K annually (and they have to manage?)
As more technically saavy people learn to write code using Claude, what happens to engineers? I think engineers who are business saavy are the most well positioned operators today, but there is a coming army of creatives and builders who have great ideas but couldn’t code. Beware.
Will we keep paying for tools? and if so, which ones will we keep? I deleted this nutrition logging app recently because I built the full functionality into my mega app, Taurus. This saved me $120 per year. But I’m not going to build Strava, or Spotify, or Granola.
Will people buy ripped off tools at all? I reverse engineered my favorite chrome extension. It took 5 mins. And now I saved $10 per month. How long until this becomes standard? So many niche businesses will likely die.
Things that are really hard to build: infrastructure. Nobody is going to vibe code Twilio, or Braze. There is this amazing moat right now for infrastructure companies. But can they keep up on feature development?

What are some of the things you’re building that save you time and money?

Thanks for reading this week. If you made it this far, maybe you’re the bird that almost flew into our house this morning.

I know it was a bit off the beaten path. I’m still struggling to wrap my mind around everything that is happening. We’ll be back with two posts next week and lots more thoughts.

As always, the number 1 way you can support me is by reaching out, sharing your thoughts, and sharing this with friends if you thought it was interesting.

I get emails every week from people giving thanks and sharing their stories about how these articles have helped them. It’s the number one reason I keep writing. So if you enjoyed today’s post, share it with friends, like it, comment, or DM me. I’d love to hear from you.

Cool Tools & Companies

Some tools and things I found recently that I love.

Cool Jobs to Checkout

If you want introductions to any of these companies, let me know. I’m probably going to build a jobs board for Marketing and Martech people. Would you use it? Please let me know.

Francoise the CEO of Pebl is looking for a Vice President, Growth and Systems. Great Khosla backed company.
AtoB (who I’m currently helping) is looking for three roles:
- Head of Marketing
- Lifecycle Marketing Manager
- Partner Marketing Manager
  🤩 If you join you’d get to work with me and boy would I love to teach you how we are CC’ing in Marketing.
My dear friend Andrew Touchstone is at homeaglow.com and is looking for two marketing hires: https://bringruckus.com/job_listing/ are here.

The Growth Stack Mafia 🥞⚔

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