Martech Foundations on Reforge

My first Reforge class and the foundational course on Marketing Technology.

Gain a deep understanding of marketing technology to build resilient, powerful, and flexible martech systems.

Who this course is for

This course is for marketing and growth leaders who want to understand better and manage their marketing systems, as well as ICs who manage or work closely with martech.

Course outcomes

The goal of marketing technology (martech) is to support key business functions and help them do their job better and faster. These functions include marketing, product, engineering, and data.

However, martech decision-makers often lack the foundational literacy on the topic to make the best decisions for their business goals.

Learning how to do martech right will help leaders build resilient, powerful, and flexible martech systems, which in turn makes their companies more successful. By the end of this course, participants will be able to ensure that martech systems are well-designed and martech initiatives receive appropriate prioritization.