The ultimate guide to martech with Lenny Rachitsky

On Lenny's to talk about Martech.

In the podcast, we discuss:

• What exactly marketing technology is

• What a Martech person can do for your business

• When to hire a Martech person and what to look for

• Austin’s favorite tools

• Advice for doing attribution

• Frameworks on tooling, systems, and building vs. buying

• How to apply the concept of “thinking gray” to make better decisions in work and life

Listen now on Apple, Spotify, Google, Overcast, and YouTube.