The Growth Stack Mafia 🥞⚔

Attribution Part 2

Now that we've covered the hard, technical parts of marketing attribution, we can have a frank conversation about common marketing ignorance, and how to…

Mar 2 • Austin Hay

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February 2026

Converging on white collar super-saiyans

As CC takes off, the world is converging on VSPs - Very Smart People. Here's why and what you should do about it.

Feb 18 • Austin Hay

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Attribution Part 1.5: Web Attribution

A long detour into web attribution. I couldn't find a good guide to tell people how web attribution should work, so I built my own. This is a long…

Feb 14 • Austin Hay

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January 2026

Attribution Part 1

A deep dive into attribution starting with technical fundamentals. Probably more than anyone ever asked for, but tis the season. Plus some other…

Jan 30 • Austin Hay

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A Framework for evaluating new opportunities in 2026

A standard rubric for assessing a new job opportunity, built by a founder who's worked for 5 other founders, and 20+ companies from Seed - Public.

Jan 13 • Austin Hay

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Reflecting on 2025

Reflections from a tumultuous year raising $22.5M, doing an MBA while building a business, going to market, leaving my own startup, losing a dog, losing…

Jan 5 • Austin Hay

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December 2025

Martech sprawl as a f(complexity and team size)

And other lessons from the last month supporting small startups and big enterprises.

Dec 5, 2025 • Austin Hay

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November 2025

SuperMe, Hightouch Agents, Reforge Build, and Cursor 2.0

Four huge launches from Superme, Hightouch, Reforge and Cursor show how the tide is truly shifting from “help me think” to “help me do".

Nov 19, 2025 • Austin Hay

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Founder therapy | Session 1

Once a month I'm talking about the problems I hear from other founders. (And what I've learned from working with 12 founders over the last 10 years)

Nov 12, 2025 • Austin Hay

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Loss, change, MDP and hiring marops

A short tribute, thinking about change and luck, the rise of the marketing data platform and its accompanying AI elements, and how to think about hiring…

Nov 5, 2025 • Austin Hay

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October 2025

Harsh truths of sub-$10M ARR marketing

And other advice to a head of marketing of a high velocity < $10M startup.

Oct 22, 2025 • Austin Hay

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Big Meetings, Big Feelings

Notes from the field last week consulting in tech to a large enterprise.

Oct 16, 2025 • Austin Hay

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