The Growth Stack Mafia 🥞⚔

Attribution Part 3: Methods

A ladder from HDYHAU to incrementality: what each method is, how it works, and when to use it.

Jul 16 • Austin Hay

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AI MarOps from Anthropic & AI Brain Hype

How Anthropic's marketing ops team really uses AI, the skills-vs-tools line every team gets wrong, and cutting through the AI-brain hype.

Jul 10 • Austin Hay

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We are so so back

Joining Khosla Ventures, Lessons from Founders, and Attention Maxxing

Jul 6 • Austin Hay

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April 2026

Introducing Claude Marketers

And some other things I've been noodling on this month.

Apr 3 • Austin Hay

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March 2026

90 Days CC'ing

Everything I've built with Claude Code in 90 days - systems, skills, and the workflows that changed how I work.

Mar 25 • Austin Hay

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How I built a super app Taurus ... and Gary 🎸

Everything I've learned from tinkering, building a super app for myself, and automating the way I consult and engage with others.

Mar 13 • Austin Hay

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Attribution Part 2

Now that we've covered the hard, technical parts of marketing attribution, we can have a frank conversation about common marketing ignorance, and how to…

Mar 2 • Austin Hay

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February 2026

Converging on white collar super-saiyans

As CC takes off, the world is converging on VSPs - Very Smart People. Here's why and what you should do about it.

Feb 18 • Austin Hay

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Attribution Part 1.5: Web Attribution

A long detour into web attribution. I couldn't find a good guide to tell people how web attribution should work, so I built my own. This is a long…

Feb 14 • Austin Hay

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January 2026

Attribution Part 1

A deep dive into attribution starting with technical fundamentals. Probably more than anyone ever asked for, but tis the season. Plus some other…

Jan 30 • Austin Hay

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A Framework for evaluating new opportunities in 2026

A standard rubric for assessing a new job opportunity, built by a founder who's worked for 5 other founders, and 20+ companies from Seed - Public.

Jan 13 • Austin Hay

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Reflecting on 2025

Reflections from a tumultuous year raising $22.5M, doing an MBA while building a business, going to market, leaving my own startup, losing a dog, losing…

Jan 5 • Austin Hay

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