The Growth Stack Mafia 🥞⚔

The Growth Stack Mafia 🥞⚔

Home
Chat
martech
revtech
my courses
About

martech

Attribution Part 2
Now that we've covered the hard, technical parts of marketing attribution, we can have a frank conversation about common marketing ignorance, and how to…
 • Austin Hay
Converging on white collar super-saiyans
As CC takes off, the world is converging on VSPs - Very Smart People. Here's why and what you should do about it.
 • Austin Hay
Attribution Part 1.5: Web Attribution
A long detour into web attribution. I couldn't find a good guide to tell people how web attribution should work, so I built my own. This is a long…
 • Austin Hay
Martech sprawl as a f(complexity and team size)
And other lessons from the last month supporting small startups and big enterprises.
 • Austin Hay
SuperMe, Hightouch Agents, Reforge Build, and Cursor 2.0
Four huge launches from Superme, Hightouch, Reforge and Cursor show how the tide is truly shifting from “help me think” to “help me do".
 • Austin Hay
Loss, change, MDP and hiring marops
A short tribute, thinking about change and luck, the rise of the marketing data platform and its accompanying AI elements, and how to think about hiring…
 • Austin Hay
Big Meetings, Big Feelings
Notes from the field last week consulting in tech to a large enterprise.
 • Austin Hay
Building after clarify
Earlier this month, I left Clarify. Here’s what I’m cooking.
 • Austin Hay
A framework for building flexible, scalable RevTech stacks
The FRIC Framework I've built at Reforge
 • Austin Hay
Martech Foundations on Reforge
My first Reforge class and the foundational course on Marketing Technology.
 • Austin Hay
The ultimate guide to martech with Lenny Rachitsky
On Lenny's to talk about Martech.
 • Austin Hay
The things I hate (and you should know) about Apple Universal Links
The original post on all the things I hate, and that you should know, about Apple Universal Links - circa 2016.
 • Austin Hay
© 2026 Austin Hay · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture