martech

Attribution Part 3: Methods

A ladder from HDYHAU to incrementality: what each method is, how it works, and when to use it.

Jul 16 • Austin Hay

AI MarOps from Anthropic & AI Brain Hype

How Anthropic's marketing ops team really uses AI, the skills-vs-tools line every team gets wrong, and cutting through the AI-brain hype.

Jul 10 • Austin Hay

How I built a super app Taurus ... and Gary 🎸

Everything I've learned from tinkering, building a super app for myself, and automating the way I consult and engage with others.

Mar 13 • Austin Hay

Attribution Part 2

Now that we've covered the hard, technical parts of marketing attribution, we can have a frank conversation about common marketing ignorance, and how to…

Mar 2 • Austin Hay

Converging on white collar super-saiyans

As CC takes off, the world is converging on VSPs - Very Smart People. Here's why and what you should do about it.

Feb 18 • Austin Hay

Attribution Part 1.5: Web Attribution

A long detour into web attribution. I couldn't find a good guide to tell people how web attribution should work, so I built my own. This is a long…

Feb 14 • Austin Hay

Martech sprawl as a f(complexity and team size)

And other lessons from the last month supporting small startups and big enterprises.

Dec 5, 2025 • Austin Hay

SuperMe, Hightouch Agents, Reforge Build, and Cursor 2.0

Four huge launches from Superme, Hightouch, Reforge and Cursor show how the tide is truly shifting from “help me think” to “help me do".

Nov 19, 2025 • Austin Hay

Loss, change, MDP and hiring marops

A short tribute, thinking about change and luck, the rise of the marketing data platform and its accompanying AI elements, and how to think about hiring…

Nov 5, 2025 • Austin Hay

Big Meetings, Big Feelings

Notes from the field last week consulting in tech to a large enterprise.

Oct 16, 2025 • Austin Hay

Building after clarify

Earlier this month, I left Clarify. Here’s what I’m cooking.

Oct 7, 2025 • Austin Hay

A framework for building flexible, scalable RevTech stacks

The FRIC Framework I've built at Reforge

Sep 25, 2024 • Austin Hay

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